The Origin of Jinguancheng and Jinjiang River

As the brocade industry in Chengdu prospered and became an important way to increase fiscal revenue during the Western Han Dynasty, officials were sent to take charge of brocade production. Then, Jinguancheng, the residences of the officials in charge of brocade production, was built and its fame spread far and wide. As a result, the later generations referred whole Chengdu as “Jincheng” or “Jinguancheng”.

In the ancient times, as the brocade was finished, the workers would wash it in the river. Because of the large amounts of brocade-cleaners, the river became flamboyant as brocade. So Jinjiang (literally means Brocade River) got its name.

Impression on Shu Brocade and Embroidery Museum

Shu Brocade and Embroidery Museum is owned by Chengdu Shu Brocade and Embroidery Limited Corporation, which was previous Chengdu Shu Brocade Factory with a history of over 50 years. Being a unique pavilion with whole set loom for making brocade, Shu Brocade and Embroidery Museum settles down to researching silk, brocade and embroidery, copying and recovering Ancient Shu brocade, designing new type brocade for decoration and exploring utilitarian function of Modern Shu Brocade. Shu Brocade Institution was honored with Sichuan Province Reputed Trademark & Sichuan Province Tourism Key Enterprise in 2008 and awarded as National Authorized Enterprise for Imparting Shu Brocade Weaving Technique by Ministry of Culture while weaving technique is listed in the first National Nonmaterial Cultural Heritage Lists by State Council.


With an area of more than 3 thousand square meters, Shu Brocade and Embroidery Museum displaying over one thousand collections of different kinds of brocade and embroidery from different dynasties as well as various looms. Here you can touch the beauty of Shu brocade and embroidery across time and space.

Watching the whole process of Shu Brocade Hand-waving

Before you get down to the exhibition hall, you can see that a great demonstration of two skilled waver are operating a huge machine in the center of Shu Brocade and Embroidery Museum from the staircase. This machine is Shu Brocade Hualou Loom about 6 meter long, 1.5 meter wide and 5 meter high. Brocade can only be accomplished by two people who can cooperate harmoniously with each other. The waver staying in the upper loom is responsible for holding the warp threads under tension while the below waver the loom is in charge of facilitating the interweaving of the weft threads. With a complicated and time-consuming process, man-made Shu Brocades are really produced to be amazingly exquisite and beautiful.

Viewing Shu Brocade in Different Periods

The small path double lined on two sides with different images which describe the history and development of Shu Brocade. Being one of Four Great Brocade Schools together with Song Brocade, Yun Brocade and Zhuang Brocade, Shu Brocade is an important cultural heritage and one well-known traditional craftwork. There are replicas of numerous sots of Shu Brocade from Spring and Autumn and Warring States Periods to Qing Dynasty in Shu Brocade and Embroidery Museum. What you can’t miss is the Three Wonders in Late Qing Dynasty, namely Shower Quilt Surface (雨丝被面), Yuahua Jin-silk (月华锦) and Square Jin-silk (方方锦) which combined traditional colorful and creative decoration arts, waved the various patterns in the rich hue and gentle halo, and made Shu Brocade gorgeously characteristic.

Enjoying Shu Embroidery in Different Periods

In the Shu Brocade and Embroidery Museum, you can also find images about the history of development of Shu Embroidery. The history of Shu Embroidery could tack back to ancient Shu Kingdom, because signs of Shu Embroidery were found in the Bronze Standing Figures unearthed in Guanghan Sanxingdui Site. It is well documented that Shu Embroidery was taking shape and thriving in Han Dynasty before reaching its climax in Tang Dynasty.

Shu Embroidery is one of four embroidery schools integrated with Su Embroidery in Jiangsu, Xiang Embroidery in Hunan and Yue Embroidery in Guangdong. From the display of Shu Embroidery and you can easily find that Shu Embroidery features free stitching, parallel and level and precise needle tracking, and gentle color. Its representative patterns are hibiscus and carps and pandas.

Appreciating Traditional Chinese Costume

Style and color of Chinese Costume varies a lot from different dynasties and Shu Brocade and Embroidery Museum exhibits the changes in detail. With techniques of spinning, weaving and sewing clothing with the raw materials of hemp, animal hair and silk in the Neolithic Age, the ancestors contrived, people began to create the diversity of costumes until modern society.

Shu Embroidery Collection in Shu Brocade and Embroidery Museum
loom Two People are weaving
Three Wonders in Late Qing Dynasty Three Wonders in Late Qing Dynasty
Shu Embroidery of Panda Shu Embroidery of Panda
  Traditional Chinese Costume Traditional Chinese Costume

Location & Transportation

  • 1.2 km away from Huanhua Brook Park
  • 2.4 km away from Du Fu Thatched Cottage
  • 2.7 km away from Wuhou Temple
  • 16 km away from Cheng Giant Panda Base for Breeding and Research

Several buses can take you to the bus station near Shu Brocade Embroidery Museum and taking a taxi is also quite easy in downtown area. You can booking a private tour package which overs sightseeing, dining and transfer from us, you will get rid of hustle of public transportation and troublesome navigation

Shu Brocade and Embroidery Museum Location Map Shu Brocade and Embroidery Museum Location Map

Warm Tips

  • Shu Brocade Institute is regarded the best place to shop souvenirs in Chengdu. Many exquisite brocade and embroidery with good quality and reasonable price are for sale.
  • There are papers presented for introducing looms, the history of brocade and embroidery, and most collections in English. But you can better understand with the help of an English-spoken guide.
  • Photograph for collections is allowed but for products for sale is forbidden.
  • Recommended Chengdu Tours

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    Renmin Park in Chengdu
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    4 Days Chengdu History & Culture Tour with Panda Base


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    Questions & Discussions

    Following are latest questions and answers from our webusers and customers. You can learn many useful information from the discussion and cases. You can also join in the discussions or ask your own question. Our experts will help you ASAP.

    Are the shu brocade silk panda embroidery valuable if necessary I can send photo
    Are the shu brocade silk panda embroidery valuable if necessary I can send photo
    2018-10-04 15:03
    Hi Neville,

    Thanks for your question. I am sorry to tell that we are unable to estimate the value of the products of Shu brocade and Silk, you can take the information on the official site for your reference.
    email address for Shu Brocade and embroidery museum email address
    Can you please provide an email address for me to contact the silk embroidery museum so that I can get embroidery replaced. Thank you.
    2017-08-14 12:20
    Dear Brett,

    Thanks for your message. We have found the contact info of Chengdu Shu Brocade and Embroidery Museum for your: email -; Tel - 028-87337990. But I am not sure they are reachable or not.
    Chengdu Shu Brocade and Embroidery Museum
    Is the museum open on Sundays in October 2017?
    2017-01-08 16:46
    Dear Geoff Blackwell,

    Thanks for your question. Chengdu Shu Brocade and Embroidery is open on every Sunday (9:00 ~ 17:30 in October). Don't worry.

    Welcome to Chengdu and have a nice journey!

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